Custom Digital Solutions by XL Marketing

Custom websites, apps and software, built to fit your business.

With over 15 years in business and a 100% in-house UK team, we design and build bespoke websites, apps and software for businesses across the UK.

4.9Google reviews

Our Services

What we do

Whether you need a new website, a mobile app, a custom CRM, a web app or a complete back-office system, we design and build it from the ground up, exactly how you need it.

“You imagine it. We build it.”

Custom software design and development services

Web Development

Fast, secure, beautifully designed websites built to rank on Google and turn visitors into customers, from marketing sites to complex platforms. Hand-coded, mobile-first and SEO-ready.

Learn more about Web Development

App Development

Native and cross-platform mobile apps for iOS and Android that your customers and team will actually want to use. We take your idea from concept to the App Store, and keep it running.

Learn more about App Development

Custom CRM Development

Stop bending your business to fit off-the-shelf software. We build bespoke CRM systems around your exact sales process, pipeline and reporting, with the automation and integrations you need.

Learn more about Custom CRM Development

Custom Web Apps

Powerful applications that run in the browser, customer portals, booking systems, dashboards, internal tools and full SaaS products. Scalable, secure and built to grow with you.

Learn more about Custom Web Apps

Custom Back Office Systems

Replace spreadsheets and disconnected tools with one system that does it your way, inventory, jobs, scheduling, invoicing, admin dashboards and workflow automation, all in one place.

Learn more about Custom Back Office Systems

We Build Anything

AI integrations, automations, APIs, e-commerce, data pipelines, internal tools, whatever your business needs. We're language and framework agnostic, so we always use the right tools for the job.

Tell us your idea on the contact form

What We Build

If you can describe it, we can build it

We're not tied to one platform or one language. We're a full-stack software house that picks the right technology for your project, then builds it properly, so it's fast, secure and easy to grow.

Just some of what we build

  • Marketing & brochure websites
  • E-commerce & online stores
  • iOS & Android mobile apps
  • Custom CRM systems
  • Customer & client portals
  • Booking & scheduling systems
  • SaaS & subscription platforms
  • Back-office & admin systems
  • Inventory & job management
  • Dashboards & reporting tools
  • AI features & chatbots
  • API & third-party integrations

We code in anything

  • React
  • Next.js
  • Node.js
  • TypeScript
  • Python
  • PHP
  • Laravel
  • React Native
  • Flutter
  • Swift
  • Kotlin
  • .NET
  • Vue
  • Django
  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • AI / OpenAI
  • REST & GraphQL APIs

…and whatever else your project needs. The technology serves the goal, never the other way round.

Our Process

How it works

A simple, transparent process from idea to launch. No agency runaround, you always know what's happening, what it costs and when it's done.

“Idea to launch, made simple.”

Our software development process

01

Discovery & scoping

We start by understanding your business, your goals and exactly what you need, then give you a clear, fixed quote with no jargon and no surprises.

02

Design & plan

We map out the build and design how it looks and works, so you can see and shape your website, app or system before a line of code is written.

03

Build & test

Our developers build your project properly, with regular updates and demos. Everything is tested thoroughly across devices before it goes near launch.

04

Launch & support

We deploy, hand over and stay with you. Hosting, maintenance, updates and improvements, we're a long-term partner, not a one-off supplier.

Why Us

Why choose us

Bespoke software is a big investment. Here's why businesses across the UK trust Custom Digital Solutions to get it right.

“Built in-house, built to last.”

Business growth through custom software

Truly bespoke

Nothing off-the-shelf. Every website, app and system is built around your business, not squeezed into someone else's template.

Any technology

We're language and framework agnostic. We pick the best tools for your project, so you get the right solution, not the only one we know.

100% in-house UK team

Your project is built entirely by our own developers here in the UK, never outsourced or offshored to another country. You deal directly with the people writing your code. Part of XL Marketing, an established UK agency.

SEO built in

Every site we build is engineered to be fast and rank. Clean code, structured data and performance are baked in from day one.

Long-term partner

We don't disappear at launch. Hosting, support, maintenance and ongoing improvements keep your software working for years.

Clear, fixed pricing

You get a transparent quote up front. No hourly surprises, no scope games, just an honest price for the work.

Client Results

Trusted by UK businesses

Real websites, apps and systems we've designed, built and support for businesses across the UK, as the in-house software team at XL Marketing.

The House of Hair and Beauty logo
★★★★★
They built us a stunning e-commerce platform that perfectly showcases our luxury hair services. Our online bookings have increased significantly since launch!
The House of Hair and BeautySalon Owner · Web & App Development, Custom Booking System
Gordons Makeovers logo
★★★★★
Professional, responsive, and delivered exactly what we needed. Our new website beautifully showcases our kitchen renovation projects and has brought in quality leads.
Gordons MakeoversOwner · Web Development, Custom CRM System & SEO
RRG Group logo
★★★★★
They picked up the requirements for our new system and within 2 months we were up and running on our new platform. Very impressed.
RRG GroupFleet Manager · Custom Back Office System
Edward Clay & Son logo
★★★★★
From design to development, they exceeded our expectations. The website perfectly represents our sustainable textiles brand and our customers love it.
Edward Clay & SonDirector · Web Development & SEO
CMA Accountancy logo
★★★★★
They redesigned our website and transformed our SEO. Our search rankings have improved significantly and we're now generating quality B2B enquiries through organic traffic.
CMA AccountancyPartner · Web Development, SEO & Social Media
CVD & Automotive Solutions logo
★★★★★
The team are real enthusiasts, bringing high energy levels to all aspects of their business, which has developed a market-leading database, supported by good quality and value-for-money IT development.
CVD & Automotive SolutionsManaging Director · Support & IT Development

Brands we've worked with

BizVision Finance
Nationwide
Sagar Premier
CLO
Premier Waste
Prim
Ewoke
TGY
The House of Hair and Beauty
Gordons Makeovers
RRG Group
Edward Clay & Son
CMA Accountancy
CVD & Automotive Solutions
BizVision Finance
Nationwide
Sagar Premier
CLO
Premier Waste
Prim
Ewoke
TGY
The House of Hair and Beauty
Gordons Makeovers
RRG Group
Edward Clay & Son
CMA Accountancy
CVD & Automotive Solutions
BizVision Finance
Nationwide
Sagar Premier
CLO
Premier Waste
Prim
Ewoke
TGY
The House of Hair and Beauty
Gordons Makeovers
RRG Group
Edward Clay & Son
CMA Accountancy
CVD & Automotive Solutions
BizVision Finance
Nationwide
Sagar Premier
CLO
Premier Waste
Prim
Ewoke
TGY
The House of Hair and Beauty
Gordons Makeovers
RRG Group
Edward Clay & Son
CMA Accountancy
CVD & Automotive Solutions

FAQs

Frequently asked questions

Everything you need to know about working with us. Can't find your answer? Just get in touch and we'll help.

“Ask us anything.”

Speak to our UK software development team
How much does it cost to build a custom website or app?

Every project is bespoke, so the cost depends on what you need. Simple marketing websites start lower, while custom apps, CRMs and back-office systems are quoted per project based on scope. Tell us what you have in mind and we'll give you a clear, fixed quote, completely free.

What technologies and languages do you build in?

We're language and framework agnostic. We build in whatever is right for the job, including React, Next.js, Node.js, TypeScript, Python, PHP, Laravel, React Native, Flutter, Swift, Kotlin and .NET. If it can be coded, we can build it.

Do you build custom CRMs and back-office systems?

Yes, custom CRMs, internal admin dashboards, automation and back-office systems are a core part of what we do. We build them around your exact processes, rather than forcing your business to fit off-the-shelf software.

Can you build a mobile app for iOS and Android?

Absolutely. We build native and cross-platform mobile apps for both iOS and Android, and we'll take it all the way from idea to the App Store and Google Play, then maintain it once it's live.

Will my website be good for SEO?

Yes. Everything we build is engineered for performance and search visibility, clean, fast code, structured data, mobile-first design and proper technical SEO are built in from the start, so you're set up to rank.

Do you offer ongoing support and maintenance?

We do. We're a long-term partner, not a one-off supplier. We offer hosting, maintenance, security updates and ongoing improvements so your software keeps working and evolving with your business.

Where are you based and who do you work with?

We're a UK software development company based in Chorley, Lancashire, part of XL Marketing. We work with businesses of all sizes across the United Kingdom.

Get In Touch

Tell us what you want to build

Whether it's a website, an app, a CRM or a complete back-office system, send us a few details and we'll come back with honest advice and a clear, fixed quote. No pressure, no jargon.

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Start your project

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4.9